Specifically on Instagram and Twitter, and it is all about showing your slimy love. Instead, the plan was (and likely still is) to have it distributed as a promotional item at Ghostbusters: Afterlife -themed events. So how can we get a bottle for nostalgia’s sake? Well according to the press email we received, you’ll want to engage with the company’s social media channels! A few weeks back, we reported that Hi-C Ecto Cooler, the beloved Real Ghostbusters tie-in from our youth was receiving another re-release, albeit not on store shelves. This will make it easy to make this drink last if you can get your hands on one, that’s for sure.
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How to get your hands on the returning Hi-C Ecto Coolersįirst, we have to point out that for the first time ever, the Hi-C Ecto Coolers will be packaged in 12 ounce plastic bottles. Instead, it is all about the social media. So what’s the catch? Well, you won’t be able to buy this returning, green-tinted tangerine and orange drink in stores. Of course, just because the Ecto Coolers are making a comeback like Slimer and the Stay Puft Marshmallow Man, that doesn’t mean there isn’t a bit of a catch!
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Hi-C Ecto Coolers are making a comeback in honor of the upcoming Ghostbusters: Afterlife movie starring Paul Rudd (People’s Sexiest Man for 2021!!!), Finn Wolfhard, McKenna Grace, and Carrie Coon, to name a few. In 2014, the company brought back Surge, the citrus-flavored soda that was introduced in 1997 to compete with Pepsi's Mountain Dew, after an 11-year hiatus.Do you remember Hi-C Ecto Cooler? If just the thought of this slime green drink has you feeling nostalgic and tasting this iconic flavor, we have some exciting news. Hi-C Ecto Cooler isn't the first sugary beverage from the '90s that Coca-Cola has revived. In other words, grown men and women will be able to buy adult-size quantities of the stuff. To that end, the revived Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes, as well as 6-packs and 12-packs of 11.5-ounce cans. It makes sense for Coca-Cola to market Ecto Cooler to millennials they would be the right age to have childhood memories of watching The Real Ghostbusters, which ran from 1986 to 1992 on ABC, and drinking Ecto Cooler out of juice boxes. The company cited "websites dedicated to '80s and '90s nostalgia" and "a growing legion of social media fan groups," and said that it will seek out that fan community to help spread the word about Ecto Cooler's return. "Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time."Ĭoca-Cola said that the existing fan nostalgia for Ecto Cooler also played a role in the company's decision to bring back the beverage. "Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day," said Charles Torrey, vice president of Minute Maid/Hi-C Brands for Coca-Cola North America. The Ghostbusters return in the reboot's first trailer It was supposed to be a "short-lived promotional beverage," according to Coca-Cola, but its "immense popularity kept it around for more than a decade." The company discontinued Ecto Cooler in 2001.
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(As you can see in the image above, the 2016 version of Ecto Cooler does not feature Slimer.)Ī citrus flavor of the Hi-C fruit drink line, Ecto Cooler debuted in 1987 as a tie-in for The Real Ghostbusters, an animated television series that was a spinoff of the original 1984 film. The revival of the 1980s film franchise provides Coca-Cola with a reason to give Ecto Cooler a modern-day afterlife, like the slimy green character on its original packaging.
It will be a promotional tie-in for Paul Feig's Ghostbusters, which premieres a month and a half later on July 15. The Ghostbusters franchise spawned all kinds of marketing tie-ins and merchandise, and one of the biggest is coming back this year: the " Ecto Cooler" flavor of Hi-C.Ĭoca-Cola, the parent company of Hi-C maker Minute Maid, announced today that it is bringing Ecto Cooler to store shelves starting May 30.
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